GA-4 Update Offer

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Google Analytics is changing permanently. Google's Universal Analytics (UA-3) is being phased out and will be replaced with Google Analytics 4 (GA-4).

At RAW Design Lab, we have set up a special offer to update your website and prevent you from losing your data.

This special will expire on July 1st, 2023. After July 1st, we will update websites at our regular hourly rate ($125/hr). See below for the offer details then call to discuss with us if this is a good option for you.

See below for FAQs

New Google Analytics 4 Property
Starting at $250

This special offer is for anyone who has a website using Google analytics and includes:
  • We create and set up a new GA-4 property
  • We link it to your website
  • We will set up your GA-4 conversion goals
  • We will generate your choice of 3 data point reports* of your UA-3 history (additional reports are billed separately).
* See FAQ - Types of Reports


Here is what will be required for most websites:
  • We will require payment prior to starting work
  • We will need to coordinate a quick phone call to obtain authorization prior to starting work
Optional Work:
  • 10-point website audit for free
  • More complex GA-4 configurations are possible. Hourly charges will apply
  • We can make updates or modifications to your website front end while we are working on the website analytics. Hourly charges will apply

Click on the link below to begin the process. We will generally get back to you by next business day.

Intake Form

This RAW Design Lab offer is for creating a new GA-4 property and connecting it to your website. You will then start collecting GA-4 data. You will be able to do Year Over Year (YOY) comparisons starting 12 months after the initial set up. The sooner you start collecting GA-4 data, the sooner you will be able to make YOY comparisons.


  1. What is going on?
  2. Google is “sunsetting” their Universal Analytics tracking. It is being replaced by Google Analytics 4.

    Quickly, that means:

    • Google is going to stop collecting data for websites with the old Universal Analytics 3 Tracking ID on July 1st, 2023.
    • They will keep your old UA-3 data for about 6 months...
    • Then all of it disappears forever.

    When Google stops collecting UA-3 data on July 1st, 2023, you will stop getting analytic data streamed to your UA-3 property and any system connected to it (for example: WordPress plugins that store the UA-3 code to connect to Google). Google says that they will try to make some work-arounds for websites that are not switched to their new property, but since the data points will not be the same, they are not clear exactly what those work-arounds are or how they will affect your website (or plugins).

      Return to FAQ index

  3. Who will be affected?
  4. This change affects all websites that collect analytic data from Google: WordPress, WiX, GoDaddy, Weebly, Shopify, and any other website connected to the standard "Universal Analytics" (UA-3) property.

    If you created your UA-3 property before October 14, 2020, you will need to update your Google property before July 1st, 2023 in order to not have gaps in your data. If you created it after that date, you had a choice of UA-3 or their new GA-4 property, which was not fully developed at that time. Many developers continued to create UA-3 properties rather than switch to the GA-4 system.

    For the last 6 months, the GA-4 system has been fully developed and if you created a property, it is automatically a GA-4 property and nothing more needs to be done.

      Return to FAQ index

  5. How do I know if I need to updgrade to GA-4?
  6. You only need to upgrade if you are currently using UA-3 tracking ID.

    You are probably using UA-3 tracking ID if:

    • You have a website that is collecting data through Google Analytics. This includes WordPress, WiX, Shopify, GoDaddy. It also includes WordPress sites with analytic plugins, such as Monster Insights
    • AND you set up the UA-3 tracking ID on your website BEFORE October 2020
    • OR your web developer chose to use UA-3 after that date.

    Therefore all websites should be checked to see which Google tracker ID is being used.

    Advanced: If you look within the head section in the HTML code and find the google tracking ID that starts with "UA-" then you need an update. If you find a tracking ID that starts with "G-" you already have the GA-4 property and nothing needs to be done.

  7. What happens if I do not upgrade?
  8. Google will stop adding data to your UA-3 account. Google will then try to use your UA-3 tracking ID to create a linked GA-4 property with generic settings. You will loose any customizations you previously set up.

  9. How much will this upgrade cost?
  10. Starting at $250 to create the new GA-4 tracking ID, add it to your website and generate up to 3 data point reports of your UA-3 history. Additional costs for more complex set up.

    We can also do a simple website audit for free if you desire.

    If you want us to modify your website while we are in it, we can do that at our regular hourly rate of $125.

  11. What do I need to give you to start the process?
  12. $250 up front. We will bill you for any additional work that you choose to have done.

    Authorization information for your website hosting account and your Google account.

    Scheduled phone call during which I will log into your accounts. Most hosting companies and Google will require a verification code to be sent to your phone or email, therefore I will need to have you on the phone during this brief process.

  13. Why do I need to give you access to my Google account?
  14. In order for me to link your website to Google, we need access to both your Google account and your hosting account.

  15. How long will it take to update my website?
  16. After a brief phone conversation, it will take a few hours to set up the basic GA-4 tracker ID on your website. Longer if we will be doing more than this.

  17. If I am not using Google to collect data, do I still need Google Analytics 4 tracking ID?
  18. No. If you you have another method of tracking how your website is performing and you are satisfied with the results, then there is no reason to get GA-4 tracking.

    We can add GA-4 to your website if you are not yet using Google to track your website analytic data and want a robust analytic collection and reporting system. We can also add Google Console and Google Business.

  19. What types of reports can be made?
  20. There are 5 types of reports each with several sub-types. Please talk to us about what you have set up and which reports you are interested in getting.

    • Audience: Details about your visitors?
    • Acquisition: Details about how your visitors arrived at your website?
    • Behavior: Details about what they did when on your website?
    • Conversions: If you set up goals, what actions did the visitor take to achieve your goal?
    • Events: If you set up triggers to track specific events, which events occured?
    •   Return to FAQ index

A quote from the people at Google:

"We strongly encourage you to make the switch to Google Analytics 4 as soon as possible. Doing so will allow you to build the necessary historical data and usage in the new experience, preparing you for continuity once Universal Analytics is no longer available."